First, there was the “I love life” campaign, which I thought was a promotion for the New Year’s eve celebration at Biel (silly me).
Then came the “I love life with dignity” campaign with graffiti-like alterations of the above mentioned campaign (aha, now I got it, slow me).
The first is a pro-government campaign meant as a sequel to the “Independence05” slogan. And the second is the opposition’s rebuttal (right?)
Nevertheless, always the more…
Oh yeh, and there is this mini-campaign (now on blogs, not yet on billboards near you): “tell me what you love and i’ll tell you who you are” that Hassan kindly reminded me of.
It is a production by Mazen Kerbaj. He calls on the lebanese to print and forward it but tells the international reader: “do not try to understand” it.